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Heather Reid Workshop


Data Driven Decisions to Model User Behaviour

Heather Reid

09:00h - 13:00h · May 28th · Track 3

In this half-day workshop, by applying a testing mindset to the process, you will take your decision making to the next level. You’ll explore how to use whatever data you must build better models of your customers and their behaviours. We’ll dive into how all of this can help you to prioritise where to test.  Let’s learn how we can use what we have available to us to make better decisions.